The Indonesian government has injected millions of dollars into a tourism campaign to encourage Australians to travel beyond Bali.
The push comes just over six months after calls for Australian tourists to boycott the archipelago nation following the executions of Andrew Chan and Myuran Sukumaran.
Ella Archibald-Binge reports.
More than a million Australians visit Indonesia each year.
"You know, it's just so relaxing. You just sit back and cruise around. The shopping's cheap."
But Indonesia's Ministry of Tourism says Australian tourists too often limit their travel to the popular island of Bali.
And the ministry's international marketing director, Noviendi Makalam, insists those travellers are missing out.
"For Australians, Bali has already been a holiday place for so many years, but there are a lot of things to see and to do beyond Bali."
Many Australian tourists in Bali say they are reluctant, though, to visit other parts of the archipelago.
Mr Makalam, the international marketing director, says the Ministry of Tourism hopes its new campaign will encourage travellers to go further afield.
"I hope, by boosting this campaign, Australians will also know that there are so many other destinations that can be also safe and secure to visit."
He says Indonesia's economy relies heavily on the tourist trade, with it contributing around four-and-a-half per cent to the national gross domestic product.
"Last year, the international visitors spent more than 10.5 billion United States dollars. And it employs, directly and indirectly, manpower of around 11 million people. So it's quite important to our economy."
Just over six months ago, there were calls for Australian tourists to boycott Indonesia following the executions of drug traffickers Andrew Chan and Myuran Sukumaran.
But figures show Indonesia has remained one of the country's top holiday destinations.
Just under 100,000 Australians visit Indonesia each month, making it the second most popular overseas destination behind New Zealand.
But the tourism push has had its setbacks, even within Bali.
Last month, thousands of holiday-goers were left stranded as volcanic eruptions cancelled flights to and from the island.
That frustration proved too much for some travellers.
"I don't think I'll come back. Yeah. And I know it's not anyone else's fault, but, yeah, I won't come back."
Tourism officials can only hope the frustrations will not last.
Ella Archibald-Binge visited Indonesia as part of a government-funded media visit.
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