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#JamFirst: 'Unacceptable' scones ad divides UK

Social media users are fiercely debating the correct order to dollop jam and cream on a scone after an advert sparked outrage in the UK.

The Lanhydrock National Trust ad that sparked debate.
The Lanhydrock National Trust ad that sparked debate. Source: Facebook: Lanhydrock National Trust

A Mother's Day Cornish cream tea ad from the National Trust has sparked a debate online over the right order to spread jam and cream on a scone.

The Lanhydrock National Trust, located in southwest England, posted a seemingly innocent advertisement for Mother's Day afternoon tea at the local servants' hall on Facebook.

Little did the National Trust realise was its photo picturing scones with cream being spread before jam would cause outrage among traditional Cornish locals and kickstart the hashtag 'jam first' which would spread across the UK.

"Oh my! Not often something riles me to comment but come on Lanhydrock this is unacceptable..... I can let the scone (own) scone (gone) argument go at times but as a top Cornish destination you should know tis [sic] jam first! Tint right, tint proper!" one Facebook user wrote.

"Nooo surely an April fool's joke...cream first what are you doing Lanhydrock...YOU ARE IN CORNWALL," another wrote.

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Following the outrage the Lanhydrock National Trust issued a tongue-in-cheek apology, joking the offending employee was marched across the Tamar River, dividing Devon and Cornwall.

"We'd like to sincerely apologise for any offence caused by a recent scone-shot shown on the page. The member of staff responsible has been reprimanded and marched back over the Tamar," the National Trust wrote on Facebook.

The National Trust said members would be wearing #JamFirst badges in support of proper cream tea on Sunday and joked all "mothers" would be safe from the jam and cream debate.


2 min read

Published

By Riley Morgan



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