Australian rock legend Jim Keays has been remembered as always the master and never the apprentice after his death on Friday.
The lead singer of The Masters Apprentices died at the age of 67 after a long battle with cancer.
A spokeswoman says Keays died at 10.30am on Friday from pneumonia arising from complications from multiple myeloma, which he had been fighting for seven years.
The singer had been on life support since Monday.
The ARIA Hall of Famer began his career in the 1960s as lead singer with The Masters Apprentices whose hits included Turn Up Your Radio, Living In A Child's Dream, Elevator Driver, 5-10 Man and It's Because I Love you.
Spokeswoman Dianna O'Neill said Keays' death was another sad loss for the Australian music industry following the death of The Angels frontman Doc Neeson last Wednesday.
"We've lost another rock legend," she told AAP.
Australian artist manager and entertainment industry figure Glenn Wheatley said he had shared some of the best years of his life with his friend.
"I will always remember him as the consummate showman," he said in a statement.
"Jim had an aura about him, you always knew when he was in the room.
"Always the Master, never the Apprentice. His presence will remain with me always.
"Do what you wanna do, be what you wanna be Jim. Vale my friend, you will be greatly missed."
Keays headlined the Masters of Rock Concert at Crown Casino in Melbourne on May 25 but was admitted to hospital with pneumonia the following day and transferred to the intensive care unit.
Keays had been putting the finishing touches to his latest album, the follow up to Dirty Dirty.
The Masters Apprentices was one Australia's best-loved `60s rock groups.
Keays is survived by his partner Karin and children Holly, Bonnie and James.
