Shia LaBeouf can still draw a crowd, despite the paper bag covering his noggin declaring "I Am Not Famous Any More".
A line of more than 200 curious individuals seeking a few minutes of face time - Or should that be bag time? - with the masked 27-year-old actor snaked along the sidewalk of a busy Los Angeles street, around the block and down an alleyway on Wednesday afternoon.
A silent LaBeouf is brazenly on display this week for a performance-art piece titled #IAmSorry.
"I read he's only doing it a few days, and I just wanted to be part of it," said Amanda Sutton, a 25-year-old graphic designer, who was outside the Cohen Gallery for her staring contest with LaBeouf.
"I don't know what's going to happen, other than what I read on Twitter.
"I keep thinking of what I'll say or do, but I just want it to be spontaneous."
Inside the gallery, LaBeouf is seated at a small table, wearing a dishevelled tuxedo and the rumpled paper bag with eye holes cut out and the words "I Am Not Famous Any More".
A press release circulated about the event read "Shia LaBeouf is sorry.
"Sincerely sorry."
Why LaBeouf is apologetic was never explained, and LaBeouf isn't talking.
The performance-art oddity comes days after LaBeouf posed on the red carpet at the Berlin Film Festival in the same get-up and walked out of a press conference to promote filmmaker Lars von Trier's Nymphomaniac Volume I, the first instalment of a sexually charged two-part drama.
The star came under fire in 2013 for borrowing the storyline and dialogue for his 2012 short film Howard Cantour.com, which closely resembled the graphic novel The Death-Ray by Daniel Clowes.
LaBeouf has since apologised about the incident on Twitter in a series of posts.
The Transformers actor began his stint inside the small gallery on Tuesday and is planning to run it for a week.
