Labor is offering Queenslanders a viable alternative government, Annastacia Palaszczuk insists.
The state opposition leader launched her party's election campaign in Ipswich on Tuesday.
Ms Palaszczuk began by pointing out that the key difference between the Liberal National Party and Labor could be spelt out in just six words.
"Labor will not sell your assets," she yelled to wild cheering and clapping of Labor supporters.
But she also urged voters not just to vote in protest against the Liberal National Party government, but for Labor's policies.
"We're not just asking you to vote against a government that is arrogant, out of touch and expecting to cruise to an easy victory," Ms Palaszczuk said.
"We're asking you to look at our policies, the modest commitments we have made, and our plan to pay down debt in a steady, measured way."
Her alternative vision is centred on jobs, regional development, paying down state debt, protecting the Great Barrier Reef and aged care.
Ms Palaszczuk announced Labor would commit $50 million to boost research fellowships, university scholarships, give companies moving to Queensland a three-year payroll tax holiday and support the careers of female researchers.
Labor would invest $34 million in employing new TAFE teachers, funding new training schemes in emerging industries and skills courses for disadvantaged students.
Ms Palaszczuk also promised up to $390 million for infrastructure funding for regional centres, remote areas, mining communities and general transport.
Seniors would also have their own cabinet minister, she said, and Labor would contribute $20 million in grants to services providing respite care for people with dementia.
Ms Palaszczuk insisted that all Labor plans and policies were fully costed and affordable, although the figures have not been publicly released yet.
Although appearing confident, she acknowledged Labor, holding nine of 89 seats, would have a mountain to climb on January 31.
"This is a David and Goliath battle, and I'm fine with that," Ms Palaszczuk said.
"The real point is, it's a battle, it's a battle of ideas, it's a battle for Queensland's future and there's nothing more important to you, or to me.
"It's a battle we're in to win."
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