Karl Lagerfeld has given his new perfumes a "sophisticated twist" so they don't seem old-fashioned.
The designer, who has come up with scents for men and women, says the male version is the only fragrance he wears at the moment.
The Karl Lagerfeld Parfums were a speedy project, which suited the Chanel designer because he knew exactly what he wanted to accomplish.
"I don't believe in projects that come together too slowly," he told WWD. "Having too much time is very bad. It's like cooking: eat it when it's hot."
He added: "When lavender is too basic, I don't like it. Especially in the modern world, there has to be a kind of sophistication and not too much of a down-to-earth garden, flowery hothouse mood. That's from the past.
"There has to be a sophisticated twist in the perfume; if not, the old ones are better.
"The important thing with a perfume is to be new when it comes out and [then] turn into a classic in your bathroom."
The women's perfume has notes of magnolia, lemon, peach, rose and musks.
The male version features apple, violet leaves, sandalwood and lavender.
The branding for the new range is typical of the designer: Lagerfeld's iconic profile - complete with sunglasses and ponytail - features on the bottles' sleeves.
The scent will launch in some countries next week, and roll out worldwide in Sepember.
