A powerhouse in short-track speed skating, South Korea is hoping to medal in a number of different sports when it hosts Asia's first Winter Games outside Japan and has been investing time and coaching resources to improve standards.
South Korea's Yun Sung-bin finished eighth at the world championships in Germany last month and is considered a skeleton medal prospect for Pyeongchang.
At a ceremony in Seoul on Thursday, the head of the Korea Bobsleigh and Skeleton Federation Kang Sin-seong said LG's sponsorship would give the team a boost.
"I think this agreement will go a long way towardS helping our athletes achieve their goal of winning a medal at the 2018 Pyeongchang Winter Games," South Korea's Yonhap news quoted him as saying.
Last year, flag carrier Korean Air announced it would build bobsleighs for the national team to use at the Olympics and the skeleton team would also benefit from the company's technology.
(Writing by Peter Rutherford; Editing by Sudipto Ganguly)
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