The Liberal National Party is copying Kevin Rudd's small donations tactic as it attempts to wrest the former prime minister's Brisbane seat.
With a by-election imminent in Griffith, Queensland's LNP is asking supporters to hand over as little as $15 to pay for leaflets.
Mr Rudd used a similar tactic as prime minister when he called the September 7 election - and asked supporters to contribute $10 to Labor's campaign.
LNP state director Brad Henderson has sent an email to supporters, asking for contributions of between $15 and $5000.
But he has rejected a suggestion from Labor that the LNP would splurge millions on trying to gain a seat the ALP holds by just three per cent.
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"It is a facetious claim for Labor to make - they run well resourced campaigns," he told AAP but declining to say how much the LNP would spend.
"I don't have a figure in mind."
In its email, the LNP says a $5000 donation would pay for "powerful" TV ads while smaller contributions would fund leaflets, online ads, election signs, direct mail to swinging voters and billboards.
"Labor will spend a fortune on this election and can rely on the unions to bankroll their campaign machine," it said.
Former Australian Medical Association president Bill Glasson is yet to reveal whether he will contest the by-election for the LNP, following a strong showing during the September poll.
On the Labor side, environmental lawyer Terri Butler and former state MP Di Farmer are believed to be the frontrunners.
Brisbane City councillor Shayne Sutton has ruled herself out but there's speculation her husband Stephen Beckett, a chief of staff to former Queensland premier Anna Bligh, may run.
