Coca-Cola Amatil shares have suffered their worst one day fall in 23 years after it issued a shock profit warning.
The fizzy drink maker said it expects core earnings to fall by around 15 per cent in the first half of the year blaming weakness in the Australian and Indonesian markets.
But the reaction to the announcement, seemed to create more buzz, than the downgrade itself.
Analysts aren't usually so aggressive or outspoken during briefings, but things were a bit different today.
Citi analyst, Gino Rossi, who is known to be bullish on the stock, couldn't contain his disappointment with the news, claiming he was cut off during his first question at today's analysts telephone briefing and letting loose on management.
His comments were the talk of the town in financial circles today.
Hear what he had to say here:
By the close, Coca-Cola Amatil shares were 14.56 per cent weaker, or $1.66 lower at $9.74.