London arts, theatre scene 'most Googled'

London's museums, and arts and theatre scene are the most Googled in the world, the search engine says.

London is the most Googled city in the world when it comes to art galleries, performing arts and innovative design.

The capital's theatres also generate more searches than those in any other city, research by Google shows.

The research, done in collaboration with London & Partners to launch London's Autumn Season of Culture, also reveals some interesting insights about museums.

They found that for international searches, the Science Museum in London ranks on average as the most googled museum in the world.

The Natural History Museum comes second and third is the British Museum.

Following on from these are The New York Metropolitan Museum of Art and the Smithsonian Museum in Washington DC respectively.

London is also the most searched for city in the world to visit, figures show.