Fashion hauls have become an online phenomenon in which young women upload videos to the internet to show off their latest stylish purchases.
They provide an opportunity to talk about the latest trends - and perhaps set a few trends as well.
"It's a combination of 'I want to inform people' and 'I want to show off'," says Hamburg stylist Ines Meyrose.
She says the internet is seeing a boom in fashion-haul videos.
The video makers ostensibly want to tell their viewers about the latest trends in fashion, but they also have another motive: they want everyone to know they are tuned into what's going on in the world of fashion.
"'I want to be the first to find something new and fashionable,' is what they are trying to say," Meyrose says.
Fashion-haul videos are practical guides to shopping and are a quick way to find out what's new in the stores. Meyrose says most are made by private individuals and are not sponsored by companies.
"But in videos that only show off products by the same company, I think that some kind of sponsorship deal has been agreed," she says
The main target group for fashion hauling is teenagers and young people up to the age of 20.
