Malcolm Turnbull has been doing a lot of talking to the likes of Banksy, Pinky, Browny and Chrissie lately.
But the prime minister denies engaging with myriad FM radio hosts - a practice generally reserved for election campaigns - is a new strategy designed to boost the flagging image of his government.
The mostly light-hearted interviews, aimed at younger audiences, flesh out more of the PM's personality than his politics.
While they provide a pleasant alternative to the standard cut-and-thrust exchanges between a leader and the media, they run the risk of being awkward and cringe-worthy.
In recent months, we have learnt Turnbull is a Game of Thrones fan; he "Netflix and chills"; his grandkids call him Baba, while Lucy is Gaga. And he doesn't otherwise have a nickname - or not one he is aware of.
So no Turns, Malcs, MT, The Bull or even Mal.
"Most of my life I've been called Malcolm," Turnbull admitted this week, probably a disappointment to the listening audience.
At which stage Fifi Box, of Fifi, Fev & Byron fame on Fox FM Hit 101.9, told the prime minister he'd never get a job on breakfast radio.
"If you can't have a nickname you can't do brekky radio," she joked.
Days earlier, he told Nova 100 Melbourne that appearing on FM radio, or AM come to that matter, was not a new strategy.
He was involved in radio "before you guys were born", referring to his time as a state political reporter on 2SM in the mid-1970s.
Turnbull chose Network Ten's The Project to defend the controversial appearance of Macklemore at last weekend's NRL grand final, where the rapper performed his marriage equality anthem Same Love.
The PM confessed that most hip-hop music sounded the same to him but then, unprovoked, started rapping about The Project's Waleed Aly.
"Waleed, you are the man, you're the Tigers fan ... you can talk, the Crows can squawk."
It drew wows from the audience and other panellists with one wit likening the prime minister's performance to Eminem's 8-Mile.
It's been a positive couple of weeks for Turnbull as parliament takes a month's break and the PM removes himself from the confines of its political dogfight atmosphere.
He's secured a deal with three major gas companies to ensure Australia has an adequate domestic supply in the next year or so.
About 50 refugees, who have languished on Manus Island and Nauru since 2013, became the first to be accepted by the US under a deal Turnbull negotiated with the Obama administration and honoured, grudgingly, by Donald Trump.
More are likely to follow.
Treasurer Scott Morrison and Finance Minister Mathias Cormann delivered an improved budget position, with signs of even better news when the mid-year review is handed down in December.
As Cormann puts it, the $4.4 billion improvement in a matter of months in the final budget outcome for the 2016/17 financial year should give people a lot of confidence the government can return to surplus by 2020/21.
The first estimate of how many Australians have voted in the same-sex marriage survey - almost 60 per cent in the first two weeks - was also good news for Turnbull.
It showed people had embraced the opportunity to have their say, Cormann argued.
Yet, for all this apparent good fortune, opinion polls still point to Turnbull and his coalition government heading for a trouncing at the next election.
The most recent Newspoll showed the coalition slipping eight points behind Labor - 46-54 per cent - after preferences, a finding confirmed by the weekly Essential Research poll.
Then next week there's the High Court hearings over the citizenship status of Deputy Prime Minister Barnaby Joyce, Nationals deputy leader Fiona Nash and several other senators, where anything could happen.
It probably means we're likely to hear more of the prime minister on FM radio as he attempts to engage with new young voters who locked themselves into the electoral roll so they could have a say in the marriage survey.
But that's not a strategy, of course.
