The 32-year-old came close during the Nike Breaking2 project, when he missed out by 24 seconds at Monza, though his time is not an official world record due to aspects of the event not satisfying IAAF criteria.
Compatriot Kipsang set a new mark at Berlin in 2013 but his time of 2:03:23 was beaten a year later by Dennis Kimetto, who currently holds the record with a time of 2:02:57.
Three-time Olympic champion Bekele, who started running marathon events in 2014, also came close to breaking the record in Berlin last year but lost out by six seconds, after being hindered by muscle problems.
The 35-year-old is regarded as one of the best runners of all time and holds the world records for the 5,000 metres and 10,000 metres distances. Bekele has won five World Championship and 11 World Cross Country titles.
"It's a dream match-up. It's not often that the three strongest marathon men in the world race each other," race director Mark Milde said. "As organisers we are crossing our fingers for good weather and thrilling competition."
(Reporting by Aditi Prakash in Bengaluru,; Editing by Neville Dalton)
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