McDonald's CEO Steve Easterbrook says he's "incredibly proud" of a recent decision to bump pay for some workers, even as hundreds of protesters outside called on the company to do more ahead of its annual shareholder meeting.
Easterbrook, who stepped into his role in March, is fighting to revive sluggish sales and convince people that McDonald's is a "modern, progressive burger company".
But the push comes at a time when protests targeting McDonald's over low wages have been spreading around the country.
Easterbrook said at the meeting in Oak Brook, Illinois, that he was proud of the decision announced last month to raise pay for workers at company-owned stores to $1 above the local minimum wage, as well as offer help with college tuition to workers at all stores.
Labour organisers and workers have dismissed the move on pay in part because they say it leaves so many workers out in the cold. The vast majority of the more than 14,300 McDonald's restaurants in the US are owned by franchisees.
On Thursday, protesters delivered a petition of support to McDonald's that organisers said had 1.4 million signatures.
During the meeting, the company got support from at least one shareholder, who stood to note that actress Sharon Stone and Amazon.com CEO Jeff Bezos were among those who have worked at McDonald's. If the chain paid $15, he said, those people would still be working at McDonald's.
Members of Corporate Accountability, a regular critic of McDonald's marketing practices, also stood to repeat their request that the company retire Ronald McDonald and stop marketing to children.
But Easterbrook defended the company's use of the red-headed clown, who he noted recently got a new outfit that makes him feel "trendier."
"With regards to Ronald, Ronald's here to stay," Easterbrook said.
Share
