Eddie Everywhere is going nowhere.
As Collingwood head towards a fourth-straight September without finals football, Magpies president Eddie McGuire insists he still has the passion to lead the biggest club in the AFL.
As a senior leader of the club, like under-fire coach Nathan Buckley, McGuire has come in for criticism owing to the club's on-field downturn.
McGuire combines his unpaid club duties with one of the most prolific schedules in Australian media.
He was first elected as president in 1998, and says he'll answer to the voting public - Collingwood members - rather than the media.
"The only people I have to stand to are the Collingwood members who voted me in unanimously last year for three years as president of the club," he told listeners of his Triple M radio show on Wednesday.
"We realise there are some things we need to do.
"Our performances on the field haven't been good enough and as a result of that two months ago we instigated a blueprint for the future.
"We've come out and said we are going to look at the coaching situation and everything in the football department.
"That is happening at the moment and we'll have an announcement and a decision when we get through the whole season which is fair and reasonable."
McGuire was central to Buckley's ascension to the senior coaching role at Collingwood.
In 2009, he masterminded a switch between premiership-winning coach Mick Malthouse and Buckley, the club's favourite son.
Buckley has the club sitting in 14th place, with a 6-10 record, and is out of contract at season's end, leading to rampant speculation on his future.
McGuire and chief executive Gary Pert have guaranteed Buckley will be in the job at least until the end of the season.
McGuire says he'll be at the club for longer than that, given he was elected in February to a three-year term that expires in 2020.
"I want to be there in tough times ... I want to be there as we rebuild our club," he said.
"I'm not going anywhere."
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