Collingwood president Eddie McGuire has compared the "absolute injustice" he felt in the wash-up of his racial vilification of Adam Goodes to the plight of indigenous Australians.
McGuire, invited to a pre-match function at Saturday's AFL clash between Sydney and the Magpies at ANZ Stadium by counterpart Richard Colless, was quizzed about the on-air gaffe in May that hurt Goodes so much.
McGuire once again apologised profusely for suggesting Goodes promote the musical King Kong, the week after being labelled an ape by a teenage Collingwood supporter, and revealed just how angry the dual Brownlow medallist had been when he finally took his call.
"Adam was furious, because as he said to me on the phone - this is something that I'll take to my grave - he said 'mate, we went through so much together'," McGuire told the crowd.
"After I stood up for Andrew Krakouer that time (in 2011 when the Collingwood player was racially abused during a game) ... I received a phone call from Adam Goodes saying 'thank you for doing that'.
"It was one of the best things I've ever received.
"The next time I spoke to Adam was one of the worst moments of my life."
Colless, who noted the Swans were "bewildered" in the club's first public statement after the on-air remark, said on Saturday night that McGuire did "not have a racist bone in his body".
"I think Eddie wasn't overly impressed with the press conference that afternoon ... and if I had my time over again I'd use different words," Colless said.
McGuire was given a round of applause at the Swans chairman's function, but raised some eyebrows in the room midway through his Q&A alongside Colless.
"The absolute injustice I felt the moment of being done over by the media was an insight into the life of Adam Goodes and Aboriginals in Australia on a daily basis," the radio host said.
"That's what they get, people making rash judgements like that on a daily basis.
"For the rest of my life I'll have people thinking 'there's that bogan, idiot, imbecile president of Collingwood'.
"OK, I'll cop that. Because what happened, happened. As unintentional as it was ... again I apologise. Not if I offended anyone, because the words offended a lot of people."
Colless said Goodes is in a "very good space".
"I didn't ask him this question, but I think if you asked him 'how are you and Eddie going?'. I think he'd say 'we're long-time friends and we're good'," he told the guests.
