Medicare, housing affordability and the NBN have dominated Twitter election chatter in 2016, according to an executive at the social media giant.
Twitter Asia-Pacific media vice president Rishi Jaitly, who is in Sydney for Saturday's poll, said Australians were world leaders in blending politics and pop culture online.
The 33-year-old said social media sites such as Twitter were making democracy more accessible and fun.
"There's a confluence with pop culture happening that I haven't seen at this scale in other markets," the Singapore-based Mr Jaitly told AAP.
"I think it represents an interesting evolution of our politics worldwide, and as someone who has worked on these issues for a while, it's exciting."
Mr Jaitly referenced television show House Of Cards-tweeting Prime Minister Malcolm Turnbull, Foreign Minister Julie Bishop's use of "emojis" and Twitter users comparing candidates to Game Of Thrones characters as examples of this confluence.
The social media platform has also launched a "sausage bot" informing users of their nearest voting booth and barbecue.
Mr Turnbull was the most referenced party leader on Twitter with almost 60 per cent of overall mentions, followed by Opposition Leader Bill Shorten with 33 per cent.
However Mr Shorten's Labor was the most mentioned party, gaining 45 per cent of total mentions.
"#auspol is, for the third year in a row, the third-most powerful hashtag in the world," Mr Jaitly said.
"It's clear to me we're a part of pop culture, a part of mass culture here in Australia."
