A new Kim Kardashian game has generated more than $US1.6 million ($A1.73 million) in revenue in its first five days on the market.
For those people in the world who really do want to keep up with the Kardashians, they can now do so thanks to a ridiculous but ingenious new mobile app game.
Kim Kardashian has allowed her pouting small-waisted, big-bootied likeness to be used for the new game, called Kim Kardashian: Hollywood, which has taken the world by storm.
Its developer, Glu Mobile, reported that it generated $US1.6 million in its first five days on the market after its June 27 release.
The company's revenue for the quarter also shot up by 50 per cent to $US35 million ($A37.87 million).
The game is now the fifth highest-grossing game on Apple's app store, and is reportedly on track to earn $US200 million ($A216.39 million).
Shares in Glu Mobile, which is also responsible for the game Deer Hunter, have also shot up nearly 40 per cent in the last month.
Praised for its sharp cartoon graphics, the objective is simple: climb the Hollywood celebrity ladder from the E list to the A list.
The way to get there is through booking jobs, making friends and going on dates and to parties.
Kardashian will help you on your way, but only if you scratch her back, too, by taking her calls, helping her get an outfit for a party she's going to, and other extremely important tasks.
Goods, money and other people are there purely as a means to your own self-furtherment to gain a career, wealth and fans.
They are accumulated through three types of currency (or kurrency, if you will).
There's energy, delivered in the form of lightning bolts, money, and K-stars (which in the real world might be called capital).
And as her minions all over the world download the app to meet and greet her cartoon alter-ego, Kardashian is kapitalising with a capital "K".
Glu Mobile has declined to disclose details about the royalties deal with Kardashian, but the 33-year-old is reportedly set to receive a 45 per cent cut.
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