Microsoft has aimed squarely at hard-core video game players with a barrage of titles for play on its new-generation Xbox One consoles.
Unveilings of blockbuster and enticing exclusive content came during an Xbox media briefing on the eve of the opening of the annual E3 video game extravaganza here.
Microsoft's opening salvo in the battle to dominate E3 and invigorate Xbox One sales was to be met with return fire from Sony, which had its own grand event touting PlayStation 4 titles planned for later in the day.
The US tech giant announced the release for later this year of a new game in its popular Halo series called Halo: The Master Chief Collection, as well as other exclusive titles Sunset Overdrive, Forza Horizon 2, Fable Legends and Dance Central Spotlight.
"We are committed to delivering amazing experiences that will help define this generation of games and delight the millions of passionate Xbox fans around the world," said Phil Spencer, head of the Xbox division.
"Xbox will be the only place you can enjoy the most anticipated blockbusters and new franchises."
Microsoft brought the focus back to games in a shift from stressing how Xbox is evolving into a multipurpose entertainment centre for films, television, music, and more.
"At the end of the day, what sells video game systems are blockbuster games," said Phoenix Online Studios manager and strategy analyst Scott Steinberg.
"The competing players will trot out major titles and try to establish dominance."
Sony goes into the video game industry's biggest annual trade show with an edge, its PS4 having trumped Xbox One in sales since the competing consoles hit the market in November.
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