The Turnbull government won't be splitting its fresh media reform package, insisting it has widespread support in the industry.
Communications Minister Mitch Fifield continues to negotiate with key Senate crossbenchers as well as Labor on the plan which retains previous attempts to ease ownership restrictions.
It also includes axing licence fees in exchange for a fee for the use of spectrum and restrictions on gambling advertising during live sporting events.
The coalition so far has to win failed Senate support to abolish the two-out-of-three rule, that prevents a company controlling more than two of three radio, television and newspapers in one market, with the opposition calling for it to be removed from other measures.
But Senator Fifield insists it is a historic moment that has the united backing of media companies.
"This package needs to go ahead as a whole," he told Sky News on Monday.
"Not everyone gets everything they want but everybody gets something."
The minister acknowledged Labor, which supports axing the rule which prohibits a proprietor from controlling a TV licence that reaches more than 75 per cent of the population, was willing to talk - which he plans to take on face value.
"What I want is Australian media organisations to have a wider range of dance partners," he said.
The reforms, announced ahead of last week's budget, also include a reduction in the number of sports on the anti-siphoning list and a review of local content.
One Nation leader Pauline Hanson is reportedly supportive of elements of the package but will not back the removal of the two-out-of-three rule.
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