Miranda Kerr is the new face of Wonderbra.
The 30-year-old Australian, a former Victoria's Secret model, is no stranger to wearing lingerie.
Now her enviable physique will gain new prominence with Wonderbra, whose push-up underwire brassieres have been popular since launching in the 1990s.
Three images of Kerr in the brand's underwear have been released.
One shows her in a pink two-piece crossing her arms and wearing a gold chain around her neck.
In another she wears a more racy leopard-print set.
In the last shot, Kerr covers up in a black leather skirt and white blouse - but the buttons are undone to reveal a black Wonderbra underneath.
Kerr has made several high-profile deals lately. She is also modelling for high street retailer H&M and sportswear giant Reebok.
And during Paris Fashion Week she took to the catwalk for Sonia Rykiel.
When Kerr severed ties with Victoria's Secret in 2013 she said she was ready for a "new phase" in her life that involved Flynn, her son with ex-husband Orlando Bloom.