One of India's most respected beauty pageants has come under fire for a lack of diversity among this year's contestants.
Miss India has been credited with starting the careers of some of the country - and world's - most famous Bollywood stars, such as Priyanka Chopra.
But this year's contestants have faced a storm of criticism, with many spectators saying a lack of diversity in skin colour suggests the organisers are obsessed with fair skin.
Participants at the fbb Colors Femina Miss India East 2019 in Kolkata,India. Source: Getty Images
It all started when Sameer Sewak shared an image on his Twitter from a page in the Times of India newspaper, asking: “what is wrong with this picture?”
One person replied: "...competition is about beauty and this is what they consider as beautiful."
Many agreed there was nothing wrong with the women themselves, but their obvious similarities suggested India is still obsessed with being 'fair and lovely'.
Fair and Lovely is India's first fairness cream, which was introduced in the 1970s.
Skin whitening cosmetics have been among the highest selling in the country and often Bollywood actors and actresses endorse the products.
In some communities, it's long been accepted that women are more likely to be married if their skin is fairer.
The pageant's grooming expert Shamita Singha told the BBC a tight deadline and the printing quality of the newspaper were to blame for the women's change in appearance.
"This is not the skin tones of the actual pictures," she told the BBC.
She said some of the show's past winners like Nehal Chudasama, Srinidhi Shetty and Anukreethy Vas had darker skin.
"These are just some of our girls in the last year," Ms Singha said.
"Everyone's skin colour is kept as is."
The winner of Miss India will go on to represent India at the Miss World pageant in Thailand in December.
