Australians are expected to send a record 101 million text messages on New Year's Eve and New Year's Day, Telstra says.
It will be the first time the 100 million mark will be broken, with more than 6.6 million text messages sent in the final hour of 2013.
With cameras now a standard feature on mobile phones, Telstra expects more than 5.7 million picture messages will be sent on New Year's Eve, Director of Corporate Marketing Inese Kingsmill said in a statement.
That's a 54 per cent increase on last year, while the number of texts expected to be sent represents a 14 per cent increase on the year before.
"Whether you want to send a shot of your party dress to a friend or wish them a Happy New Year with a meme, sending picture messages is the next best thing to being there," Ms Kingsmill said.
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On New Years Eve alone more than 53 million texts are expected to be sent.
Telstra says it is anticipating 2.5 million STD calls will be made during the last hour of New Year's Eve.
Smartphone users on any network will be able to pre-load text messages before 6pm through the official New Year's Eve app.
Of those messages, 1600 will be beamed on to the Pylons on Sydney Harbour Bridge during the night.
