Morning raves might actually be more than a fad

Forget Friday night. Rave on weekday mornings. That’s what thousands of people are now doing as the so called ‘rave-olution’ goes global.

Early risers take part in a Morning Glory 'Rave Your Way Into The Day!' in London. (Getty)

From Amsterdam to Bangalore, Barcelona and Tokyo, the before-work rave scene is attracting huge crowds.

Usually in their late thirties or early forties, morning rave-goers were probably part of the ‘rave generation’ of the 1990s. Only this time around, they’re keeping it clean. Instead of alcohol and drugs, the raves are accompanied by massages, smoothies and yoga.

“I mean, we’ve got a thousand people in there,” said Samantha Moyo, a co-founder of Morning Glorvyville, the morning rave evangelists. Glorvyville claims that a bit of a rave before work increases happiness and productivity. Indeed ravers say that after a morning dance to electro or drum 'n' bass, they feel wired and ready to tackle the day.

In Australia, 'Glory agents' have arrived in Sydney and Melbourne. Details can be found at www.facebook.com/MorningGloryvilleSydney and www.facebook.com/morninggloryvillemelbourne.