"As a race car driver, much of what I've done throughout my life has been based on following my instincts and trying to make good decisions," Gordon said in a statement.
"I thought long and hard about my future this past year and during the offseason, and I've decided 2015 will be the last time I compete for a championship.
"I won't use the 'R-word' because I plan to stay extremely busy in the years ahead, and there's always the possibility I'll compete in selected events, although I currently have no plans to do that."
Gordon, who drives the No. 24 Chevrolet SS for Hendrick Motorsports, has won 92 races during his NASCAR career, putting him third in the all-time standings behind Hall of Famers Richard Petty (200) and David Pearson (105).
He began racing full-time in the Cup Series for Hendrick Motorsports in 1993 and will launch his 23rd season with the team at Daytona next month
"I don't foresee a day when I'll ever step away from racing," said Gordon. "I'm a fan of all forms of motor sports, but particularly NASCAR. We have a tremendous product, and I'm passionate about the business and its future success."
(Reporting by Mark Lamport-Stokes in Los Angeles; Editing by Frank Pingue)
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