Nine in talks to buy outdoor ad firm

Nine Entertainment has begun acquisition talks with outdoor advertising firm oOh!Media, but says there is no certainty a deal will be struck.

Nine Entertainment has begun acquisition talks to buy outdoor advertising firm oOh!Media. (AAP)

Nine Entertainment is in talks to buy outdoor advertising firm oOh!Media.

"Those discussions are ongoing and there is no certainty that they will lead to a transaction," Nine said in a statement on Thursday.

Nine said it would release more information if any agreement is reached.

Earlier, the Australian Financial Review reported that Nine was examining the books of the outdoor media group, which is 80 per cent owned by private equity outfit CHAMP.

Shares in Nine were flat at $2.07 at 1010 AEDT.