NRA spokeswoman Dana Loesch has warned 'Time's Up' for the critics of the gun lobby group in their latest promotional advertisement.
Since the February 14 Marjory Douglas Stoneman High School shooting left 17 dead, critics have turned their attention to the NRA along with calls for tougher gun control in the US
On Monday the Florida Senate voted to raise the minimum age limit on buying guns to 21.
The decision comes as the NRA released a video fronted by Ms Loesch standing in front of a black backdrop.
It was shared through the NRATV's Twitter account.
In the video, Ms Loesch calls out journalists, 'Hollywood phonies', politicians and athletes who have spoken out against the NRA since Florida.
“To every lying member of the media, to every Hollywood phony, to the role model athletes who use their free speech to alter and undermine what our flag represents. To the politicians who would rather watch America burn than lose one ounce of their personal power," she said.
“We’ve had enough of the lies, the sanctimony, the arrogance, the hatred, the pettiness, the fake news”.
National Rifle Association (NRA) spokesperson Dana Loesch speaks at the 45th annual Conservative Political Action Conference (CPAC). Source: AAP
Ms Loesch said the NRA "is done" with those who she says will: "undermine voter's will and individual liberty in America”.
She then warns critics of the NRA that "your time is running out", before teasing to her new programme.
Self-promotion exercise
The NRA advertisement has intensified criticism of those who were already speaking out against the gun lobby.
Nelba Marquez-Green lost her daughter in the Sandy Hook Elementary School Shooting in December 2014.
“May I live so boldly, so courageously, so relentless in the pursuit of justice-that the NRA TV lady lists me by name in her frightening hourglass ad," she tweeted in response.
Meanwhile, Marvel writer Saladin Ahmed tweeted: “This is from the new ad for the NRA who are definitely not a death cult that unblinkingly serves their eternal master the grim reaper”.
Professor Tom Nichols, of the Naval War College in the United States, felt the video was an exercise in self-promotion: “This ad was not about second amendment advocacy. It was about paranoia, and incidentally about a new TV show”.
And Writer Steve Silberman slammed the NRA as a "terrorist organisation".
“There is no terrorist organization so corrosive to traditional American values, or dangerous to American lives, as the NRA. I *will not* link that disgusting new ad”.
Late Night host takes aim
Dana Loesch singled out a long-list of NRA critics in the video such as late-night TV hosts and journalists for CNN, The Washington Post and The New York Times.
“To the late-night hosts who think their opinions are the only opinions that matter… To those who bring bias and propaganda to CNN, the Washington Post and the New York Times… The clock starts now," she warned.
Late-night host John Oliver took aim at NRATV's small screen network on Sunday's Last Week Tonight.
He felt NRATV was used by the NRA to manipulate people’s fears and attract attention.
“The final characteristic of the network is painting a bleak vision of America with threats around every single corner,” Mr Oliver said.
“Is human traffic getting you down? Do you have ISIS sympathizers in those hard-to-reach places? Are you tired of getting 9/11-ed? There’s got to be a better way…”
“Try the AR-15, available at way too many stores near you.”
The AR-15 was the assault rifle used in the February 14 shooting after being purchased legally by the teenage shooter.
Mr Oliver noted the NRA seemed to be targeting women through the channel with shows named Armed & Fabulous and Love at First Shot.
“The NRA is actually making a big push for women and they are pretty clear in their motivations,” he said.
