President Barack Obama has apologised, saying he's sorry for Americans who had their health insurance plans cancelled because of his new law, even though he had promised they would not.
Obama's mea culpa came amid a controversy over his repeated assurances that if citizens liked their existing coverage, they could keep it under his signature health care reform, dubbed Obamacare.
But hundreds of thousands of Americans have in recent weeks received notices from their health providers that their policies will be cancelled.
"I am sorry that they are finding themselves in this situation based on assurances they got from me," Obama told NBC News in an interview.
The White House says the policies were scrapped because they did not comply with more stringent standards required by Obamacare and that those who have lost coverage will be able to buy better plans under new health exchanges.
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"We've got to work hard to make sure that they know we hear them and we are going to do everything we can to deal with folks who find themselves in a tough position as a consequence of this," Obama said in the interview.
Americans worried about losing their health insurance have been frustrated in attempts to sign up for new plans under Obamacare by a glitch-prone website, which sparked chaos after it went live on October 1.
"The majority of folks will end up being better off. Of course, because the website's not working right, they don't necessarily know it," Obama admitted, and said he would do everything he could to end the teething problems.
"I am deeply frustrated about how this website has not worked over the first couple of weeks. And, you know, I take responsibility (for) that.
"My team take responsibility. We are working every single day, 24/7, to improve it."
The Obamacare debacle has mushroomed into a political crisis that has called into question Obama's personal candour and administrative competence and cast a shadow over an already difficult second term.
Republicans who opposed the passage of Obamacare have criticised the president over the poor rollout of the law and plan to use it to undermine Democratic candidates ahead of mid-term congressional elections next year.
