'Offensive': Retailers under fire for selling 'Anne Frank' Halloween costume

An Anne Frank Halloween costume has been labelled 'offensive' by a prominent World War II memorial group, as online retailers remove the item following heavy criticism.

This is an undated photo of Anne Frank, the young Jewish girl who, with her family, hid from the Nazis in Amsterdam, Netherlands, during World War II.

This is an undated photo of Anne Frank, the young Jewish girl who, with her family, hid from the Nazis in Amsterdam, Netherlands, during World War II. Source: AAP

The costume, reportedly advertised by a retailer as an Anne Frank girls' costume, features a green barrette, a blue dress and a brown felt satchel with some online outlets also marketing the same outfit as a World War II Evacuee girl.

“Now, your child can play the role of a World War II hero with this girls World War II costume,” the costume was described on one retailer's website, according to the BBC.

“It comes with a blue button up dress, reminiscent of the kind of clothing that might be worn by a young girl during WWII.”
The Anne Frank Center for Mutual Respect told SBS News the costume 'trivialises her suffering' during the Holocaust. 

"There are more appropriate ways to commemorate the legacy of Anne Frank than through a Halloween costume, which is offensive and trivialises her suffering and the suffering of millions during the Holocaust," a statement said.

"We are pleased that the costume has been pulled."

The costume was reportedly removed from some retailers' websites, following criticism on social media. 

"Pls explain how this is a) fun & b) Halloween costume? Are the @AnneFrankTrust aware of this absurdity," one Twitter user wrote.
"There are better ways 2 commemorate Anne Frank. This is not one. We should not trivialize her memory as a costume," another wrote.

Another wrote: "Can y’all believe there are actually people out here romanticizing Anne Frank and wearing her persona as a costume I can’t even imagine".

The costume has been removed off multiple retailers websites, but it is still selling on others as WWII Evacuee costume for girls.

Halloweencostumes.com reportedly apologised for the outfit, claiming they also sell costumes for school projects and other uses, according to the BBC.
Anne Frank was a German Jew who wrote a diary during her time hiding from the Nazis in Amsterdam during World War II.

Frank and her family were eventually betrayed after two years and she was transported to Bergen-Belsen in northern Germany in early 1945, where she died.

She became a symbol of resilience following the release of her famous diary recounting her story and wishes during hiding.

SBS News has reached to the retailers for comment.

Share
2 min read

Published

Updated

By Riley Morgan

Tags

Share this with family and friends


Get SBS News daily and direct to your Inbox

Sign up now for the latest news from Australia and around the world direct to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Download our apps
SBS News
SBS Audio
SBS On Demand

Listen to our podcasts
An overview of the day's top stories from SBS News
Interviews and feature reports from SBS News
Your daily ten minute finance and business news wrap with SBS Finance Editor Ricardo Gonçalves.
A daily five minute news wrap for English learners and people with disability
Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS
SBS World News

SBS World News

Take a global view with Australia's most comprehensive world news service
Watch the latest news videos from Australia and across the world