Outdoor advertising group oOh!media sees scope for expanding its digital content.
The newly-listed company behind airport, roadside and shopping centres ads has impressed shareholders with a narrower-than-forecast full year loss.
Chief executive Brendon Cook said there was room within Australia's biggest outdoor advertising company for more interactive, digital billboards.
"We are seeing that within our existing portfolio, we have a hell of a lot of room for expanding the business by the use of our capital on digital," he said.
oOh!media beat its prospectus forecasts with a pro-forma loss of $1.9 million in the year to December 31.
The loss for the company, which debuted on the stock market in December, was better than its prospectus forecast of a $2.6 million loss and an improvement on the $3.9 million loss it made a year earlier.
The company's adjusted net profit - which strips out the costs of acquisitions, impairments and its stock market float - was $18.2 million, four per above its prospectus forecast of $17.5 million.
Its retail, fly and place divisions all boasted better revenues during 2014, offsetting a fall by its road advertising business.
It is forecasting underlying earnings of $48.6 million for calendar year 2015, which would mark a 15 per cent increase on the $42.1 million result for 2014.
The company forecast interim and final dividends for the 2015 calendar year results.
oOH!media's shares closed three cents higher at $2.25.
OOH!MEDIA ADVERTISING OUTPERFORMS ITS FORECASTS
* Pro forma net loss of $1.9m in 2014, compared to $2.6m loss forecast in prospectus
* Pro forma revenue of $260.8m, up from $258.2m forecast
* No interim dividend
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