Oroton flags more sales woes to come

Oroton has gone into a trading halt pending an announcement about an earnings decline in April.

Stock image of a poster showing accessories retailer Oroton

Oroton has gone into a trading halt pending an announcement about an earnings decline in April. (AAP)

Oroton shares are in a trading halt after the struggling luxury handbag retailer warned its earnings have slipped in April.

In a letter to the ASX, Oroton said its preliminary earnings figures for April - a month the retailer said was important for sales - are down on the same period a year ago.

Oroton will be in a trading halt to Wednesday or until it announces an update on the impact April's weak trade has had on its earnings.

The company said it wanted the halt to manage its disclosure obligations and maintain "an orderly market" in the trading of its shares.

Monday's halt follows a steep fall in Oroton's first-half year earnings, announced in February, and the resignation of the group's chief executive in April.

The retailer's first-half net profit plunged 52 per cent to $1.8 million after like-for-like sales dropped 11 per cent in the six months to January 28.

Oroton blamed weaker sales on its shift away from women's apparel, shoes and lingerie, lower sales at its factory outlets and a decline in sales at its seven GAP stores.

Ross Lane, the grandson of Oroton's founder, is serving as interim chief executive after Mark Newman stepped down on April 11, following four years in the top job.

Mr Lane is leading a transformation strategy that involves targeting younger women and resulted in the company ending its relationship with actress Rose Byrne and building its use of young, social media-savvy "influencers".

Oroton shares last traded at $1.35, a more than 10-year low.


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Source: AAP



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