To many Parisians, the letters PUF have always been associated with the intellectual heart of the French capital.
So when the 95-year-old venerable publishing house specialising in human and social sciences was forced to close its historic bookstore on the Place de La Sorbonne in 1999, it left a big void in the heart of many students and researchers.
But Les Presses Universitaires de France (PUF) is back in town, just a stone's throw from their previous location in the Quartier Latin neighbourhood.
While the PUF's new bookshop is not as big as it used to be, its riches could fill the life of any reader. The few books on the shelves aren't for sale, but around three million titles are available in the 72-square metre store, which opened last week.
"This is the first all-digital bookshop in Europe that sells books on demand only," PUF general manager Frederic Meriot said.
"It is a model for the future, a model in which digital and paperback books can work together."
PUF's comeback in the City of Lights couldn't have been possible without the Espresso Book Machine, the robot that prints, binds and trims books in a few minutes. Available since 2006, the first one was installed briefly at the World Bank's bookstore. There are now more than 100 in bookstores and libraries across the world.
At PUF, it has been installed at the back of the shop and arouses interest from all kind of visitors. When the AP visited the shop, three police officers patrolling the neighbourhood were passing by and came in to learn more about books on demand.
"In France it's a small revolution," says Pauline Darfeuille, a project engineer from the Printers' national union who helped PUF set up the machine. "There are only five (machines) of this type in the country."
The Espresso Book Machine uses two PDFs, one for the cover and another for the text. While the cover can be printed in colour, the inside of the book is black and white only. It takes only a few minutes to create a book.
"In the meantime, readers can enjoy a cup of coffee from the shop at a reasonable price," says Alexandre Gaudefroy, who has managed the PUF project since its inception. "The idea was to create a tea room and a bookshop at the same time."
"It's unbelievable," says Zeina Genadry, who used to buy books at the historic PUF bookshop, as she flips through the pages of the biography of Montaigne from Stefan Zweig that just came out of the machine.
Although the cover of the books are a bit sticky compared to those of traditional paperbacks because of the gloss used during the process, the machine produces library-quality books sold at the same price as in traditional bookshops.
According to Meriot, the on-demand-only model that PUF is developing in parallel to its traditional publisher's activities has a bright future.
"Not only because at an equivalent price all readers, even among the young generations, prefer paper to digital," he said.
"But also in terms of costs for us. We could not have afford to rent a 600-square-metre shop like we had in the past. With the Espresso Book, we don't need warehouses to stock the books, we don't spend money to pulp the books already printed that didn't sell, and it's also a low-carbon way of making books."
Meriot said he needs to sell about 15 books daily to break even. He sold 60 on the opening day of business.
"It was almost a riot, our booksellers didn't even find the time to take a break for lunch," he said.
For now, about 5000 titles from the PUF catalogue are available at the bookshop, with an extra three million titles from other publishing houses and sources put together by On Demand books - the company behind the Espresso Book Machine - also printable at the shop.
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