Paris Hilton is ready to launch her own real estate empire.
The American socialite, who is famously the heiress of the Hilton hotel business, has unveiled her first property project.
The Paris Beach Club has been officially opened in the Philippines, three years after the idea was first discussed.
The bean-shaped, three-story club fronts a man-made beach within the Azure condominium community in Paranaque City.
Although Hilton has put her name to many different businesses over the years, including her own perfume range and a sunglasses line, this is her first foray into the world of luxury beach clubs.
"I'm so excited to see the first of our many projects together," she said of her collaboration with Century Properties Group, during a press conference at the grand unveiling.
Although fans are more accustomed to seeing the 33-year-old lounging around at a luxurious beach club than running one, Hilton assures critics that this venture has been a long time coming.
She confesses that the finished product beats her other career highs, which have included reality TV show Paris Hilton's British Best Friend and acting roles in the Razzie award winning movie House of Wax.
"I've been dreaming about this for the past three years. When I first walked in, I was just so blown away. It exceeded all my expectations. Just being here is one of the proudest and happiest moments in my life."
The Paris Beach Club is situated in decadent Azure Urban Resort Residences in Paranaque, Manila.
The heiress found time to share her top tips for success, and was adamant that you don't need a privileged upbringing to triumph in business.
"Believe in yourself. Don't listen to what others say. Work hard. Be a good person," she said.
