Perth ratings could thwart day-night bid

The Perth Stadium Test has been a huge success on and off the field but the venue faces a battle to be awarded a day-night Test next summer.

Murali Vijay and Tim Paine

Australia and India have battled hard in the maiden Test match at Perth Stadium. (AAP)

The inaugural Perth Stadium Test has been a ratings success, so why does that spell bad news for the WACA?

Seven Network's TV audiences of the second Test between Australia and India at Perth Stadium are significantly higher compared to the first Test at Adelaide Oval.

Even Foxtel has enjoyed a huge spike, with viewership numbers pushing past 400,000 during the tense final session on day three.

The average viewership for AFL and NRL games on Fox Sports hover between 250,000 to 300,000.

It was the second biggest single day number for the pay TV provider since the 2015 cricket World Cup final between Australia and New Zealand.

A major factor behind Perth's ratings boost is that the key viewing markets in Melbourne and Sydney are three hours ahead - meaning a significant portion of the Test is shown in prime time in the eastern states.

The West Australian Cricket Association (WACA) is keen to host a day-night Test at Perth Stadium next summer when Australia play New Zealand.

But a big stumbling block would be that play would stretch to about midnight AEDT each day.

Adelaide hosted a day-night Test in each of the previous three summers - leading to a huge spike in attendances and TV ratings.

But they were robbed of day-night Test cricket this summer after India refused to play under lights.

This resulted in decreased attendances and TV ratings.

Talk of Perth Stadium hosting a Boxing Day or New Year's Test has been hosed down, but the WACA will fight hard for day-night Test cricket at Perth Stadium despite the timeslot stumbling block.

"There's no reason why it can't (work)," WACA chief executive Christina Matthews said.

"We have day-night one-day cricket, it's just different hours to what it would be on the east coast.

"Certainly in an Indian series it works well with the broadcast into there.

"I think the important thing with anything like that is to look at all the positives and negatives and make a real decision about it, not just assume."

Crowds of 20,746, 19,042, 19,757, 10,887 and 10,672 - a total of 81,104 - attended the five days of the Perth Test.

It's well below the initial forecast of close to 100,000 across the first three days of the Test.

But the action on the field made for captivating viewing, especially Tim Paine's running battle with India skipper Virat Kohli.

And the unpredictable wicket - which was a minefield at times - added to the intrigue.


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Source: AAP


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