The Prince of Wales and Duke of Cambridge have joined forces to record a video message calling on the world to act now to save endangered animals.
Charles and William's joint plea is the beginning of a week of wildlife conservation activities by the royal men, which will culminate in them attending the London conference on the illegal wildlife trade.
The royal duo even speak in a range of languages, from Mandarin and Arabic to Swahili and Vietnamese, to get their message across to their target audiences.
However, William has faced criticism for launching the campaign a day after enjoying a hunting trip in Spain with Prince Harry.
The pair were hunting wild boar and stags on a private estate. There is no suggestion that the hunt breaks the law in any way.
A spokeswoman for Animal Defenders International said it was "absolutely shocking" that the Royals should take pleasure in shooting animals.
