Radiohead has sent fans round the bend by deleting their entire online presence.
The band's official website is now nothing but white.
Twitter and Facebook are the same and Wikipedia has suspended editing of the band's page until any "disputes have been resolved".
Lead singer Thom Yorke has also deleted all the tweets from his personal Twitter page.
What appears to be an anti-viral marketing campaign, to promote the band's highly anticipated ninth album is driving fans crazy with speculation.
Before slowly fading from the internet completely, the band sent fans a grey cardboard flyer in the post on April 30.
It contained the band's official logo and the words "Sing a song of sixpence. Burn the Witch, we know where you live."
Fans instantly went into meltdown.
"Burn the witch, a metaphor for radiohead literally setting us all on fire," Radiohead fan Hayley wrote on Twitter on Monday.
"Do you think Radiohead deleting their internet presence is how they "burn the witch", or am I just overthinking this?," Jeff B/DDHQ wrote.
Others have posted memes of Homer Simpson fading into the bushes, a magician casting a spell and a white T shirt with the caption "Radiohead's official shirts".
On Facebook, fan pages contain just as much speculation and praise for the band.
"If they weren't before, they might be the most interesting band in the world right now," Matt DeVoti wrote.
Burn the Witch reportedly refers to a song the band recorded 13 years ago.
The rockers are gearing up to release their latest studio album in June, with a world tour to follow.
Fans are taking this latest flurry of activity as a sign that the album is nigh.
Radiohead, consisting of singer and guitarist Thom Yorke, Jonny Greenwood on guitar and keyboards, Colin Greenwood on bass, Phil Selway on drums and Ed O'Brien on guitar and backing vocals, formed in 1985 and released their debut single Creep in 1992.
The band had enormous success in the 1990s with the hit albums The Bends, OK Computer and Kid A. They have been on hiatus since 2012.
While other celebrities try to "break the internet" Radiohead has caused a much bigger controversy by simply not being there at all.
