Radiohead launch interactive mobile app

British rockers Radiohead have launched an interactive cellular phone application designed around their King Of Limbs song Bloom.

PolyFauna allows users to navigate through colourful digital landscapes, while the single plays in the background.

Users are also able to change the landscapes by tapping their phone screens, adding various shapes and colours.

In a statement Radiohead said: "It comes from an interest in early computer life-experiments and the imagined creatures of our subconscious."

The app was a collaborative effort between the band and designers at Universal Everything, who previously worked on installations for the London 2012 Olympics.