RICARDO’S BUSINESS || Telstra rebrand

Telstra hasreportedly spent around $3million on a corporate makeover changing its look.

Since Sol Trojilo left the CEO role in 2009, new boss David Thodey has managed a series of redundancies at the company and a merger of departments.

The new look logo completes the overall of the company's brand from one of traditional telecommunications to one of a more diverse media and communications firm.

But is a change of colour palette enough to help shift consumers attitudes towards the company?