Richmond president Peggy O'Neal has sought to calm rumblings about the AFL club, pointing to how far they have come in the last five years.
A season of great expectations for the Tigers has started with a 2-4 win-loss record and growing unease about whether they can make the finals again.
Speaking before Sunday's crucial match against Collingwood at the MCG, O'Neal said the club remained determined to build sustained success.
She said the media or fans baying for blood would not distract the Tigers hierarchy.
"No matter if you're flying or failing on the field, we don't make reactive decisions based on the latest view in the media or the vocal minority," O'Neal said.
"Every part of our business looks at the facts - we ask hard questions and collectively, we find a way forward.
"That's been critical to the narrative that's been Richmond over the last five seasons and these first six games."
O'Neal noted that in 2010, Richmond started the season with nine-straight losses.
They had a debt of $5 million and were playing "home" games in Cairns.
She said their Punt Rd facilities were an embarrassment and membership was stagnant.
"Critically, the underlining philosophy was that no one person was going to fix the club - there was no messiah," she said.
"It would require all of us to be single-minded in pursuing success and we acknowledged that it was a strategy that would require us to stay the course for a very long time."
O'Neal said the Tigers are now debt-free, have full control of a redeveloped Punt Rd headquarters and are at record membership.
"I'm not recounting this to congratulate ourselves - we're not satisfied (and) there's much more to do," she said.
"We have gotten enough right to ensure the club has a solid foundation upon which to build its future.
"That's what only stable, united football clubs do."
O'Neal said it is critical that the Tigers stay the course and do so rationally.
"One of the greatest challenges for those within the club is to make decisions that are not driven by emotional outbursts, to not rise to the bait, to not be volatile," she said.
"In my legal practice, I came to realise it was rare for a good business decision to be made once emotion ruled the day."
O'Neal acknowledged the only antidote to losing is winning.
"But that (win-loss) record doesn't detract from where we started and where we hope to be," she said.
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