Its firebrand leader, Christian Pastor Daniel Nalliah, says he's out to stop the Islamisation of Australia.
The Rise Up Party puts forward a broad policy platform, but focuses on a collection of controversial issues it says the main parties are too afraid to address.
(Transcript from World News Australia Radio)
"Keep Australia Australian".
This is the slogan of the Rise Up Australia Party for the September 7 polls.
Its leader, the Sri Lanka-born Pastor Daniel Nalliah, says this doesn't imply ending immigration to Australia.
He told a group of national flag-waving supporters at the party's official launch in Melbourne that he's in favour of a multi-ethnic Australia, just not a multicultural one.
"One of the greatest responsibilities that should be required of all visitors, residents and citizens is to integrate into our way of life, to celebrate many races in this great country but to have only one culture."
Mr Nalliah told the crowd that Australians should be more concerned with the identity of the nation than the identity of the people coming here to live.
He claims multiculturalism has created migrant enclaves which are a threat to security and cultural identity.
And he used much of his talk in Melbourne to speak out against the Islamic full-body veil, the burka.
Mr Nalliah asked four people wearing burkas to step on stage before asking the audience to guess at which of those underneath the burkas were men or women.
"NALLIAH: Has anyone, after seeing the four people standing here, been able to find out who is the male and who is the female? CROWD: No. NALLIAH: Take a guess, how many males and how many females? CROWD begins guessing." NALLIAH: Keep guessing."
Mr Nalliah - the founder of the controversial evangelical Christian group, Catch the Fire Ministries - also spoke out against Halal meat and launched a YouTube video against Sharia Law.
The party's agenda also includes supporting Australia's manufacturing industry, abolishing anti-discrimination laws and permitting corporal punishment.
Rise Up plans to field 52 Lower House and 12 Senate candidates for the September 7 polls.
Mr Nalliah says disillusionment with the major political players could translate into support for his party.
"What the mainstream is not telling the general public is what they really think about situations and why they don't want to speak about it, because it's politically incorrect. But we have had discussions with the major parties and the feedback is very good, because this is an area none of them can step into because they believe they'll get branded as politically incorrect. However, we are willing to take the challenge to stand up."
Melanie Vassiliou is running for the Victorian seat of Chisholm on the Rise Up ticket.
She says it's a common misinterpretation that Rise Up is a party for Australians of a British or Irish background fearful of a changing cultural landscape.
Ms Vassiliou gives her own cultural background as Italian, Spanish, Maltese and Australian.
She points out that party members and candidates include migrants from a range of Asian and European countries.
Ms Vassiliou admits however that despite this multi-ethnic make-up, Rise Up can come across as a racist party.
"We're a politically incorrect party and by speaking the truth we're always going to offend people. So I guess when you speak the truth on issues, that's going to come across as racist, it's going to come across politically incorrect, but I guess someone needs to speak out the truth and if it's going to come across as racist then so be it."
Pastor Daniel Nalliah believes this to be a great strength for the party.
However, Australian politics expert from the University of Adelaide, Dr Jenny Stock, says most Australians are likely to just view Rise Up Australia as a form of organised racism.
She says the party is unlikely to win any seats on election day.
"The people who don't like xenophobia and racism don't even read their literature. Those who might respond because they feel insecure about all sorts of things would see them as upholding the rights of the white race, or whatever and see it in a more positive light. But the general public probably does see them as racist, yes."
