Prime Minister Kevin Rudd has defended the use of foreign political strategists to help him win the federal election.
Tom McMahon, the former executive director of the Democratic National Committee, Joon Kim of the consulting firm New Partners and British social media expert, Matthew McGregor, will be part of Mr Rudd's election campaign team for 2013.
All three have played key roles in Barack Obama's US presidential election campaigns using sophisticated social media and field operations.
"We will draw upon the best brains in the world," Mr Rudd said of his campaign team.
Mr Rudd said he had always been a strong supporter of President Obama for his global leadership and the message he presented to the American people.
Many Labor operatives have also spent time in recent years working in the US with the Democrats.
The prime minister's campaign strategy group, chaired by political adviser Bruce Hawker, is meeting daily to assess polling and the party's key messages.
The campaign itself is being headed by ALP national secretary George Wright, with the advertising campaign managed by assistant secretary Nick Martin.
There is speculation Mr Rudd may call an election for September 7, following the release of the government's economic statement in coming days.
Published opinion polls are still showing a line-ball result.
Liberal MP Jamie Briggs said the recruitment showed Labor was "terrific at spin but terrible at government".
"Importing spin doctors to run negative political campaigns is another reminder for Australian voters that if you re-elect Kevin Rudd and Labor you will get three more years of division, dysfunction and chaos," Mr Briggs told AAP.
Former prime minister Julia Gillard brought in a British spin doctor, John McTernan, to manage her communications team.
"Kevin Rudd can bring in all the 'John McTernans' but they will never be a substitute for good policy and for good government," Mr Briggs said.
