Tour officials have awarded SBS the rights despite heavy competition from commercial television broadcasters.
Tour officials cited SBS's dedication to covering the event and expanding interest in the sport over the past 23 years.
The Tour de France is the most-watched event in the sport of cycling, with half the people in the world reportedly tuning in.
And SBS's commitment to air the Tour for the last 23 years has had quite an impact on the popularity of the sport back home.
Ridership has soared, especially among cycling clubs.
One of the fastest growing segments of the cycling sport is people in their middle and latter years.
Runners for example who are tired of their injuries, who are somehow introduced to the sport and end up sticking with it.
There is also the next generation of cyclists - serious riders who are quietly climbing through the ranks.
“I think it's akin to playing a game of chess for 4 hours while you are at the absolute physical limit of your capabilities,” says one rider.
Twenty-six-year old Cameron Harrison has also noticed the popularity of the sport soar due to the sport's higher profile.
“That's made a huge difference especially with SBS's coverage,” he says.
It's coverage that will continue to bring Australians memorable moments - thanks to a unique partnership for the next decade.
WATCH: Interview with SBS CEO Michael Ebeid
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