With the countdown to the World Cup under way, SBS has waved off its team of news and sports reporters who are following the Socceroos to South Africa.
SBS will broadcast all 64 matches of the 2010 FIFA World Cup live on TV, radio and online, with some matches available in 3D for the first time.
The channel is sending a team of sports and news reporters and presenters to cover the games - and all the behind-the-scenes action and analysis - for its multimedia audiences.
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Les Murray and Craig Foster will host the daily World Cup Show live from Cape Town, as well as presenting many of the matches, while others will be hosted by a Sydney team headed by Paul Dempsey and Mike Tomalaris.
Multilingual commentary
SBS One will also be taiking a light-hearted look at the World Cup, with comedians Santo Cilauro, Sam Pang and Ed Kavalee presenting a fun review of each day's games live from 'The Blattersphere' in Melbourne.
Online, the World Cup will be covered in detail by The World Game, SBS's popular football website, which will offer video highlights, webchats, blogs, team and player profiles, and all the latest results, as they come in.
SBS Radio is sending journalists Andrej Bucko and Andrew Bolton to South Africa to cover the matches themselves and to report back on the latest news from Cape Town and Johannesburg.
At a farewell function at SBS's Sydney headquarters, Managing Director Shaun Brown highlighted the channel's "full-blown love affair with football", which he said had been going on for 30 years.
Brown said that as well as broadcasting every game of the tournament live, SBS would also be offering commentary on the matches in 13 different languages, catering to SBS's multilingual audiences.
Accompanied by drummers and freestyle footballers showing off their skills, Brown and Ken Shipp, SBS's head of sport, wished the team, and the channel, luck for the coming weeks.
SBS will broadcast every match of the 2010 FIFA World Cup live. Click here for details of match times and broadcasts.
