Thousands of mourners are expected to attend next week's service farewelling champion ironman Dean Mercer on the Gold Coast.
The 47-year-old died on Monday after a heart attack.
Stunned former competitors and the wider surf lifesaving community have expressed their shock at the death of the much-loved father of four.
Such has been the outpouring of grief that Mercer's wife, Reen, had to find a venue large enough to host the ceremony.
It was announced on Friday that a service for the two-time national ironman champion would be held at the Gold Coast Sports and Leisure Centre in Carrara on September 8.
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Family spokesman Ian Hanson says Reen wants the surf lifesaving community to show its colours at the ceremony and create a carnival-style atmosphere.
"Her message to the community is to come with your club flags and banners, bring your boards and caps. Don't wear black - wear colour," Mr Hanson told News Corp Australia.
Meanwhile, a fundraising campaign established for Mercer's family has reached almost $30,000 since being established on Monday.
The fundraiser can be found at https://www.gofundme.com/mercer-boys-fund.
