Shares in APN Outdoor have jumped almost 14 per cent after the billboard owner forecast a 50 per cent rise in half-year earnings late on Thursday.
APN Outdoor was up 60 cents, or 13.95 per cent, at $4.90 at 1047 AEDT on Friday.
APN Outdoor also owns advertising on buses and trams, and advertising at train stations and airports.
The company was listed on the share market in November 2014 by its private-equity owners.
APN Outdoor said the ad market has continued to grow above expectations since August.
The company upgraded its pro-forma earnings forecast for the six months to December to a range of $68 million and $69.5 million.
That's up from its previous forecast of $53.7 million, and just over 50 per cent higher than in the same period a year ago.
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