Divide and conquer.
Bill Shorten will be hoping to do that by putting maximum pressure on the coalition as it licks its wounds after the weekend election.
The Labor leader has called on Prime Minister Malcolm Turnbull to resign, blaming the prime minister for the prospect of One Nation senators in the new parliament.
"The bloke is not up to the job," he told reporters in western Sydney on Monday.
"He doesn't know what he is doing.
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Mr Shorten is jumping on questions over Mr Turnbull's leadership saying he's lost the confidence of his party.
By contrast, he was painting a different picture of Labor: a united party with a leader comfortable about his fate.
"I haven't felt more secure in my position as leader at any time in the last three years as I did today," Mr Shorten said.
The Labor leader was in Penrith to celebrate Labor's win in the seats of Lindsay and Macquarie, branding incoming MPs Emma Husar and Susan Templeman as "warriors of the west".
Celebrations overall might be a bit premature - with even Mr Shorten acknowledging it was unclear whether Labor had won, drawn or indeed just come second.
But he was clear to hammer home a message that Mr Turnbull made a bad situation worse with Senate reforms that could lead to One Nation having three senators.
The prime minister had promised stability but delivered insecurity, the opposition leader said.
And there was a "fair bit of irony" when Mr Turnbull tried to capitalise on Britain's decision to leave the European Union.
"He Brexited himself."
