A one-shot penalty will be incurred for bad times, shown as a red card against the player's name. Players can also opt for two time-outs in a round, giving them double the allotted time to play the shot.
"Not only will it help us combat slow play and reduce round times, it is also further evidence of our desire to embrace innovation," European Tour chief executive Keith Pelley told the tour website (www.europeantour.com).
The European Tour trialled the concept on a single hole in the GolfSixes event at the Centurion Club in May and were happy with the feedback from players and fans.
Austria's Bernd Wiesberger, currently 11th in the Race to Dubai rankings, welcomed the change.
"The new shot clock format is an ideal way to focus on the issue of pace of play," he said.
"The game of golf should definitely be faster and therefore this is a step in the right direction."
(Reporting by Shrivathsa Sridhar in Bengaluru)
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