The Greens want to ban alcohol advertising in sport, saying the "crazy loophole" that allows children to be exposed to the promotions needs to be closed.
They are also calling for a senate inquiry to look at regulatory opportunities available to the federal government to curb the promotion of alcohol more broadly.
The inquiry would include an examination of how alcohol companies use social media and outdoor advertising to sell their products.
But first, they want to stop ads for beer, wine and spirits running during sport.
Acting Greens leader Richard Di Natale said Australia has a drinking culture that needs a fundamental re-assessment.
"We've got a situation where young children are drowning in alcohol advertising and promotion and something's got to give here," Senator Di Natale said on Friday.
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