Skydive the Beach's founder believes social media is making the young and the very old want to jump out of a plane.
Chief executive Anthony Boucaut has seen his tandem skydiving company reach for the sky with a spectacular share market debut, which saw its value surge by $10 million within the first 10 minutes of listing on Friday.
The popularity of Facebook is certainty creating an interest in the idea of free falling from the sky with a parachute, four kilometres above the earth, with prices starting at $369.
"Everybody wants their experience recorded on social media, shown to their friends," Mr Boucaut told AAP.
"We had a lady in her nineties recently jump in Perth and she had a social media page - I guess it covers all ages."
Mr Boucaut was inspired to start up a skydiving company during a holiday with his future partner Tamahra Prowse in Mexico, in 1997.
The military-trained man established Skydive the Beach in Wollongong, south of Sydney, two years after seeing skydivers in the Caribbean coast city of Playa del Carmen.
But Mr Boucaut's only major corporate disagreement is with the company's marketing manager Ms Prowse, who believes their children Maya, four, and six-year-old Max need to be older before they begin skydive training in a wind tunnel.
"If Tamahra gets her way, they'll start a little bit later than when I'd like them to," he said.
Skydive the Beach had offered 100 million shares at 25 cents each as part of its Australian Securities Exchange float.
The shares finished the session up 14 cents, or 56 per cent, at 39 cents, giving the company a market value of more than $114 million.
Skydive the Beach offers adventures in Sydney, Byron Bay, the NSW Hunter Valley, Victoria's Great Ocean Road, Melbourne, Airlie Beach in Queensland and Perth.
This includes a $1,119 Will You Marry Me package over St Kilda in Melbourne or a mid-week Melbourne tandem for $369.
It is due to make an announcement next week about acquiring Skydive Australia.
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