Get naked. Look to the horizon. Get wet.
That was the approach of Nathan, one of 670 people who stripped for a mass nude swim in Hobart on Tuesday to mark daybreak after the winter solstice.
"You don't want to get too worried about how you look, or what effect the cold might be having on parts of your body," the brave swimmer said after taking a chilly dip in the Derwent River.
"It's invigorating afterwards, but you need to prepare yourself - take your clothes off, focus on the something in the distance and run into the water."
It's the fourth time the Nude Solstice Swim has been held as part of the Museum of Old and New Art's (Mona) Dark Mofo winter festival.
More than 1100 people had registered for the event but steady overnight rain might have kept some would-be swimmers under the covers as the air temperature hovered around 9C - and felt like 6C - with the water temperature an eye-opening 10C.
"The drop off (in participants) has been less this year because we have die hard fans," organiser Kate Gould said.
"It's a celebration of the winter solstice and the longest night of the year of any capital city happens in Hobart and they (swimmers) come after the longest night to get in the water, get naked and get back to nature."
Wearing red swimming caps, a couple of participants used umbrellas to shield themselves from rain before taking the plunge.
All that was there to greet them when they returned was a few fire pits and a wet, sandy towel.